Egyptian TVET Reform Project’s delegates were visiting the University of Tartu Pärnu College
Egyptian TVET (Technical Vocational and Educational Training) Reform Project’s delegates were visiting the University of Tartu Pärnu College from 04.06 to 07.06.2012. The aim of the visit was to see the University of Tartu, Pärnu College and different spas in Pärnu.
Dr Saber Soliman, the Executive Director, ETPs Tourism & Hotels, TVET Reform Project, was interviewed by Taavi Tamm, the marketing specialist of Pärnu College.
1.How much did you know about Estonia before you met us?
I knew something. Egyptians use different languages in their promotion and also know some sentences in each language. Thanks to one of your doctors we know more. I saw materials about spa- and wellness management and he said that if I wanted to develop this subject in Egypt I should contact with the University of Tartu Pärnu College but we didn’t know much before that.
2.You’ve been here for a few days now, how do you feel here?
In each town you have different atmosphere. In Pärnu you feel somehow very quiet, we saw a lot of hotels of different levels, but all have nice activities, medical treatments. Tartu is really the academic capital of Estonia. Your country is very attractive but you need to promote it more.
I feel like home with you. Your staff is just amazing. They are very cooperative and friendly and they do more than we’ve expected. They’ve turned us into big fans of Estonia.
3.What do you think of Estonians? Are we quiet, shy, do we talk too much?
As a conclusion it is related to the weather and the number of Estonians. People are very calm, very friendly. You feel you have new future, a lot of things to achieve. You know how to enjoy your country. And I could say you love music, you have so many concerts here.
4.Our cultures are totally different, our climate is different. Can you see any differences in our spa culture as well?
We’ve noticed that somehow you have mixed culture in Estonia. Old people have eastern background, and young people are trying to hit western culture. You have an amazing
e-country. You can use internet almost everywhere, and can communicate everywhere.
Your spas have a long tradition providing medical treatments and a lot of doctors specialised to this. It’s nice to concentrate on something and own the knowhow. You have the complete package - even your nature is supporting your spas.
5.What do you consider to be the most important in this twinning partnership?
We’ve started to develop some training programs for spa- and wellness service design and marketing. We are going to train people in Egypt. Spa- and wellness are the new trends in Egypt and we have a lot to learn from you. The University of Tartu Pärnu College has the experience and know- how - academic and practical as well. We want to create new international programs.
Further steps will be exchanging experiences with you and starting international cooperation. We’d like to send some Egyptians here to have master’s degree and be aware of your activities here.
6.If you could take just one thing with you when you leave Estonia, what would it be?
Why don’t you create a special brand for things you use in your spas? (shower gel, etc) Next time I want to have some products with the special Estonian brand.